Cookie Policy – MACAM Hotel and MACAM Museum

1. In order to offer a personalized and efficient browsing experience, the MACAM Hotel and MACAM Museum websites use their own and third-party cookies to collect and store data about users. This information allows us to tailor content and features to the individual preferences of visitors. 

2. Cookies are small text files that are stored on the user's device whenever they access our website. These files help to recognize the browser used and collect data that allows, for example, language preferences to be saved, sessions to be kept active during the booking process, or previously viewed exhibitions to be remembered. 

3. Cookies can be temporary (session cookies), which are deleted when the browser is closed, or persistent, which remain on the device for a predefined period and are deleted automatically after expiry or manually by the user. The latter allow, for example, the website to recognize the user on future visits, facilitating access to areas such as online check-in or viewing previous reservations. 

4. MACAM Hotel and MACAM Museum use different types of cookies, a detailed description of which can be found in the list of cookies available on the website for specific purposes, including:

• Essential cookies, necessary for the basic functioning of the website (e.g., booking engine and ticket purchase process for exhibitions); 
• Performance cookies, which help measure and improve the functionality of the website; 
• Personalization cookies, which adapt the content to the User's behavior (e.g., exhibition suggestions or stay packages);  
• Marketing cookies, used to present relevant offers, namely through promotional email campaigns. 

5. Cookies do not automatically collect personal data. However, if the user fills out forms on the website (such as subscribing to the newsletter, requesting information, purchasing tickets, or booking accommodation), the data may be associated with their browsing for the purposes of improving service and personalized communication. 

6. Each user receives an individual cookie, ensuring the confidentiality and security of the information collected. Statistical analysis of the data is carried out in aggregate form, without direct identification, allowing MACAM Hotel and MACAM Museum to evaluate the performance of the website and introduce continuous improvements. 

7. Users can configure their cookie preferences at any time using the “Cookie settings” option available at the bottom of our website's home page. In addition, your Internet browser allows you to adjust the settings for receiving cookies—accept all, refuse, or receive warnings whenever a new cookie is sent. These options are usually accessible in the “Preferences,” “Settings,” or ‘Tools’ sections, and we recommend consulting your browser's “Help” menu.  

8. Please note that completely disabling cookies may negatively affect some important features of the website, such as making reservations, purchasing tickets online, or accessing personalized content about exhibitions, events, or exclusive promotions.